We believe in design
and the power it has to answer the needs of business and user in order to make life better. By design we can tell powerful stories and solve important problems.
Sense { how }
We uncover core needs and translate them into core objectives that drive development; establishing a strong strategic thread that anchors every design, branding, and communication decision.
Making { what }
We connect the dots and bring the final solution to life, ensuring it is beautiful as well as functional. We use the visual language (line, shape, color, texture, scale, etc.) to craft cohesive stories and experiences.
BRAND
We build and extend visual identity systems, activating them digitally and physically, in print, product, and environment.
STORY
We craft business and executive strategies, from blank whiteboards to written and visual stories that are memorable, actionable, and effective.
SPACE
We love to bring to life brands and stories in meaningful spaces, environments, and experiences.
Serving Others { why }
We don’t create for ourselves, we create for others. We’re especially passionate about bridging gaps between business goals, business and manufacturing requirements, and customer needs. Yes, we’re creative and like to push the envelope. Yes, we love to make beautiful things. But, we believe in business. We like to work within financial, legal, brand, and manufacturing restraints. Those are necessary and it is our responsibility and aim to arrive at compelling and strategic solutions that are right for you and your target market.
We care about the full life cycle of the solution and are user-centered. We’re always thinking about how the audience will receive, understand, and interact with the story and solution. Every project has a real impact to real people and we want it to be a good one.
Our style
When we think about how we want our clients to feel, it makes us think about small shopkeepers. Once upon a time, going shopping meant visiting your local butcher, tailor, cobbler, grocer, or hat maker. These proprietors knew their customers and tailored their wares and services to each individual with care. This is how we want you to feel; that we listen well and every interaction and deliverable is exactly suited to you.
Our Space
We work out of a fully renovated historic craftsman cabin just south of Atlanta. Its natural light, beautiful property, and rustic textures give us warmth and inspiration everyday. Visit thecabintyrone.com for more details.
Our team
“Do a good day’s work and act like somebody.”
-Andy Griffith, to Opie
Ruth Fowler
founder & creative STRATEGIST
BSID, MBA
Growing up, I excelled at art and my parents encouraged this pursuit. In my later high school years, my father researched careers that utilize visual skill and creativity. He suggested I study Industrial Design (product design) at Georgia Tech. It was there that the world of ‘design’ was first opened to me. Personally, I had never wanted to be an artist- what I had always liked best was using the tools of visual language (color, shape, form, etc.) to answer a need. My motivation to create was always from an assignment rather than from a desire to express myself.
This is what I love about design- working with the seen and felt world to help improve that world for others- for better usability and communication. An Industrial Design undergraduate degree and then an MBA gave me a solid foundation in problem solving and design thinking- being comfortable tackling a variety of problems and knowing how to first understand the whole of the problem before developing a solution.
My 20+ year career has provided me with the opportunity to work with project teams where I could help strategically connect the various needs and goals of each part (finance, legal, marketing, business, manufacturing, user, etc.) to ultimately provide the best solution for both the end user and the stakeholders.
This is what I love to do - illuminate and organize the purpose and goals, and then bring to life that purpose and accomplish the goals.
Strategy & communication
Amanda combines a creative marketing background with keen strategic insight to bring to life work that is smart and engaging.
ADMINISTRATION
Kacey has a wide variety of administration and small business experience and is one of those calm, collected, capable people who makes life better.
Design
Averil is a versatile graphic designer with a heart for the good of the client and the work.
Design & communication
Ashleigh deeply cares about people and their stories. She loves bringing clarity and structure to complicated ideas and information.
DESIGN & PRODUCTION
Danielle is a graphic designer and knows how to get anything printed, bound, prepped, foiled, etcetera properly and beautifully.
DESIGN & illustration
Emmi is a graphic designer and illustrator with a special knack of making every project easy and enjoyable.
Communication & Design
Kristin pairs a love for print and document layout with a background of technical writing. She loves taking deep content and making it beautiful on the eyes and easier on the mind.
Design
Preeti enjoys storytelling with thoughtful and beautiful designs that aim to delight.
design & strategy
Alston looks for patterns to implement design solutions that tell a cohesive brand story. Partnering with great people to create meaningful work makes for the best days.
DESIGN
Shelley believes inspiration lives everywhere. Listening, observing, and staying curious yields artful designs that communicate effectively.
RESOURCES.
Christie finds joy in serving people. Armed with 10 plus years experience in managing people and projects, she loves bringing order and creating systems to help others thrive
DESIGN
Ashley found a love for graphic design while working at a stationery shop where she learned to pay attention to the tiny details. She strives to make every project both beautiful and functional for the client and audience.
DESIGN
Kenna is a graphic designer with a passion for helping clients navigate complicated problems & using thought design to find the beauty in their stories.
DESIGN
With over 15 years of graphic design experience, Amy finds joy in partnering with clients to find that perfect blend of effective communication and beauty.
Clients
We have the privilege of working with clients we consider to be partners and friends.
